Secret: Must Read Now – How to sell Cloud Computing

From Ted Levitt — marketing professor at the Harvard Business School

CEOs/Managing Directors do not care – let me repeat – DO NOT CARE what technology is used to create the four critical value buckets:

Differentiation – Distance between what their company can do and what the competitor can do.

Neutralization – Quick time to eliminate any distance between what their company can do and what the competitor can do.

Optimization — Ability to perform existing operations faster, cheaper and better than competitors

 Actionable Insight – ability to observe, orient, decide and act faster than competitors.

Focus on the benefits that cloud computing can deliver to YOUR organization.